Get a taste of our campaign

Good taste. It’s what Provamel is about – and what our campaign promises. Tasty ingredients are used to create savoury 'objects of taste'. Behind these delicious images lies Provamel's full-flavoured philosophy: choosing a tasty product is simply a question of good taste. Opting for plant-based food and sustainable products is also an example of good taste. Put simply: living a true, authentic, healthy and ethically conscious life is all about having good taste.

To visualise this philosophy, Provamel worked together with one of the finest food photographers of the moment: Fulvio Bonavia. The award-winning Italian visual artist began his career as a graphic designer and illustrator of film posters. As a photographer, he brings his artistic and design sensibilities to each of his pictures, doing all of the post-production himself. He has received numerous awards for his work, including: Communication Arts, Photo District News, International Photography Award, Italian Art Directors Club, Europe's Premier Creative Awards, Luerzers's Archive Best Photographers.

All the images were actually made from succulently fresh ingredients, which give the campaign a distinctive tasty appeal. The poetic and witty copy lines link the images to Provamel's beloved corporate values: sustainability, social justice, health, commitment, safety, care for our common future and ... good taste.

Please enjoy our 'objects of taste'. We hope they inspire you to share with us the 'good taste' philosophy, from which both you and the planet will benefit.